What really makes an game popular? What gets people and the pundits taking? How can you engineer this ‘ground swell’ of attention? Is it the graphics, the trailer, the style, gameplay, marketing, timing,or the price point? How can I get my game into as many people’s hands as possible?

These are just some of the questions small development teams have. With limited resources and time you have to focus on what gets you the biggest bang for your buck.

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